I spoke at my local writing association’s meeting last Saturday.
There’s nothing like 50 or 60 faces looking back at you when you step behind the lectern and hope to God Above that you don’t forget everything you were planning to say, or you know, projectile vomit.
Oh, sorry. Maybe I shouldn’t open a blog post with the phrase “projectile vomit”. Probably not good for the old SEO.
So back to my speech. I talked about how to build a strong platform for your work through bringing your best content and your best and fascinating self to the world.
Writers, like visual artists just want to know exactly how to do something. Not the making of the thing, we’re pretty good at that, but the getting it in front of your audience thing.
I mean, really, who even likes doing that? So, I talked about the process of finding your ideal (in this case) reader* and how to actually get in front of them.
But here’s the short cut version.
Find your fellow geeks.
Because if you are geeking out on something; be it a technique, a theme, subject matter or journey, there are people who want that too. And maybe you could provide a service, a visual representation or a story wrapped around your object of geeky-ness. We live in a world that seems disconnected at times but with the technology at our fingertips right now we can easily reach out to the fine folks we are aligned with who will totally dig—and celebrate—what we have to offer.
You don’t have to sell to the whole world and you certainly don’t have to “convince” anyone to buy. Because if you find it fascinating then others will too.
So, serve your fellow geeks. Figure out where they hang out. Meet them there. Join like-minded groups on-line or in person. Speak locally or write a blog that helps or entertains your people. And let them know that you not only “get them” but can help them embrace their own special selves.
Again, by serving your geeks.
*Just google “find my ideal reader/customer/collector” and you’ll see what I mean.