And just where do I apply for that job?

TwylaTharp“We want our artists to take the mundane materials of our lives, run it through their imaginations, and surprise us.”
–Twyla Tharp, The Creative Habit, Learn It and Use It for Life

Well, that sounds like a job description for Art Licensing to me!

The first Christmas card was published in 1843*—so for 173 years we’ve managed to come up with thousands of new cards every single year—that’s a lot of cards, each starting with an artist and a pencil (or stylus) coming up with a new twist or color scheme of our particular vision of Old St. Nick.

Generations of illustrators have developed designs for this particular season and we still pick up a greeting card, gift bag or Christmas coffee mug and think, “Isn’t this cute?” or “Ooh—I love this one!” Our collective creative souls show up and bring something new to the party all the time—on a really adorable paper plate, of course. How meaningful that we get to corral our hearts, our heads and our hands to present something new to our customers. All. The. Time.

So, yes, I would like to apply for that job—again and again and again.

(and if you haven’t read Twyla Tharp’s book on creativity, you need to go get it. Now.)

*yes, I actually did research; I didn’t make it up this time.

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