It’s that time of year again. No, not the time of year when you start realizing that yes indeed, there will be a summer this year. Or if you’re in Florida, they are reminding you that hurricane season is right around the corner. Not those seasons!
If you’re an artist in the business of trying to secure contracts to work with amazing people who want to license (or buy) your amazing designs to use on their amazing products, you know exactly what time of year it is—it’s showtime, baby!
Between Surtex, Blueprint and Licensing Expo, the next few weeks are all about last minute preparations, packing, picking cute outfits, getting your nails done*, a few sporadic mini-panic attacks and constant low-grade worry—plus all that follow-up on the other side. Or maybe you’re like me and are attending to stay connected to the industry, meet and mingle with all those delightful people and absorb a trend or two. (In other words, my only panic is cute outfit selection and hope for a three-day good hair run.)
So, whether you are sitting behind a table at any one of those shows, emailing your work to a decision maker (or conjuring up the nerve to) I have good news for you. The responses you will hear do not have to be soul-crushing or career ending or anything of the sort. In fact, study this handy “Answer Scale” guide so you can figure out exactly where you are in the conversation.
And do you see the worst thing they can say to you? It’s “no thank you”. That’s not so bad, is it? Or a variation is, “it’s not right for us”. That doesn’t mean its not right for them ever, or not right for anyone ever it’s just not right for these people right now.**
So let’s review. “No Thank You” is the worst, with the best being some variation on (cue the angel chorus), “we’re sending a contract”. And each answer in between should be considered a win.
If possible, try to relax a little bit and take a tiny minute to congratulate yourself on what it took you to get to this place. And if you are at any of the shows, soak up as much inspiration and artist comradery as you can and learn how you might get more “we’re sending a contract” responses than “no thank you’s”.
And I’ll see you soon!
*twice a year whether you need it or not.
**And if they happen to say anything worse than “no, thank you”, you probably don’t want to work with them anyway, now do you?