The Evil Twins of Your Creative Business

Maybe I’m overthinking this, but I’m pretty well convinced that feeling Overwhelmed and Overthinking every twist and turn of your business are two sides of the same coin. They’re like the nasty twins!

You see, when you Overthink every decision, before you know it Overwhelm stops by to see what’s going on. Soon the two of them are hand-in-hand, wreaking havoc with your creativity and progress. And it’s a proven fact* that when Overwhelm shows up, you shut down.

But part of our job description as creative business owners requires us to brainstorm ideas, tap into our endless well of curiosity, and consider every possible scenario for a problem or situation. And that’s fine—unless nothing ever happens, we freeze in the same spot we’ve been in for days…or weeks…or, oh yeah…years. That’s when you know the twins have moved in and settled down.

So, how do you politely show them the door? Well my dear, meet my fixer friend, Simplicity! When you feel the O-Twins pulling you down into their spiral, stop and simplify. Most situations, when brought down to the simplest terms, fall easily into a yes or no decision. And sure, we all make wrong moves from time to time, but most are small pivots, not business killers.

And here’s something I know for sure. When you’re trying to make your mark with your creativity, the world at large (and by world, I mean your market or audience) only wants to know three things:

  1.     Who you are.
  2.     What you do.
  3.     How do you contribute to this world (or your reason for doing that thing you do)?

And once you can articulate that, you don’t have to Overthink every decision. It either supports your criteria or it doesn’t. Simple, right? It’s a Yes. Or a No. Or a No, for now.

I’m not saying that once you feel more confident in your purpose and pathway, these two persistent devils won’t show up from time to time. That’s normal when you consider how our creative brains jump into overdrive from time to time. (Like maybe right before we fall asleep…). But stay focused on your path, and each time you’re pulled either direction, just ask yourself if it aligns with your bigger goals. (Wait, you do have a few big picture goals, right?) If they do, then plan and schedule for it.

And tell Overwhelm and Overthinking to take a hike and not return—unless they’re bringing the coffee.